What is GDPR and why do you need our application for It?

In May of 2018, the EU put a new privacy regulation into action and affects websites around the globe. Known as GDPR, the General Data Protection Regulation is over 200 pages long and can get even American-based website owners into trouble if they don’t comply.

Basically, even if you’re outside of the European Union, if you have website traffic coming from the EU, you fall under this new regulation, and could be fined handsomely for not complying to it. That’s right: if you fail to comply, you could be charged 4% of your business’ earnings, or €20 million, whichever is greater.

The biggest issue for the average site owner is consent. In accordance to GDPR, you must obtain explicit consent from EU citizens before collecting or processing any of their personal information. This, of course, causes a problem since most website owners use Google Analytics to track user ID / hashed personal data, IP addresses, cookies, and other behavioral profiling event data. And, if you don’t have consent, you cannot share any of that information with any of your Remarketing / Advertising (Google Adwords) accounts. Or, if you do, you’ll be fined.

The next important issue is personal data management. Each customer either he has an account to your store or not needs to be able to access, update, delete or download any personal data collected by your store. Even if you don’t give login option to customers you still need to give this option to the customers you have received orders.

This is what our application does for you with just one-click.